2011 has been a chaotic & revolutionary field for new media. Especially the rise of social platform brought everyone to fear what will come next. Not to mention the grade sheet for measuring the success of social performance is yet unclear. But the truth is that social network is just another tool to communicate. It’s a new efficient way of transcending your purpose to the critical targets.
After all, the essence to successful marketing is that your brand has a memorable story to talk about. Here, Mitch Joel gives some good tips to remove all the technology away and focus on compelling story of your brand. See below:
Remove all of the technological hurdles that you have in front of your brand and focus on:
- A compelling story.
- A defendable and unique market position.
- Making your content as shareable and as findable as possible.
- Doing nothing that doesn’t add economic value to the brand.
- Connecting to the people who truly do want to be connected to you (not just the ones who “like” you on Facebook because you’re subtly bribing them).
- Quit pushing your Marketing department and agency to be more innovative. Most brands aren’t even doing the basics right. No need to worry about innovation until you have a foundation for success.
- Don’t try for viral. Getting something to go viral or getting thousands of people to connect to you is a false God. If you go back to creating a compelling story, it will go viral and get many followers by the very nature of it.
- Copying is not flattering. It’s boring. It’s even more boring when the copy isn’t better than the original.
- Don’t underestimate your consumer. They’re smart, they’re connected and they’re smarter than you.
- Get rid of the fine print. Nobody reads it and nobody understands it, but worse: it’s mostly used as a bait and switch.
- Contests and couponing works… sadly. So, do it, but promise yourself that your marketing won’t be entirely driven by it. You’re better than that.
- People will come and people will go, but your integrity is all that you have.
- Technology is not what’s stopping you… your ideas are.
- Real relationships are not built on offers… they’re built on long-term value.
To see Mitch Joel’s original post: http://tinyurl.com/6x5ofxf