J.K. Rowling reveals Pottermore secret. Coming in October, and now they are getting e-mailing list for further notice. I don’t think this has anything to do with book publicity or the movie that’s coming out in July. It’s rather a gift for Harry Porter fans all over the world. J.K Rowling is introducing the upcoming Pottermore.
Updates: Featured by Sony, it tunrs out to be an interactive e-book for Harry Porter. TechCrunch just released related article with screenshots.