Recommended Article from npr: What ad agencies could learn from IDEO
1. Design can have a huge impact on the world around us
2. Magic happens through diversity of experience and perspective
3. Inspiration can be found in many places and in many ways, but you have to get out there.
4. You get to great by experimenting
5. Knowledge across categories and industries yields better ideas
6. Success comes from vision and action
7. We’re most successful when we work with not for a client