When we talk about catalogs, yes it does impact on sales tremendously, but we were also neglecting it over other marketing tools. However, Google has taken catalogs to a whole new level.
Introducing Google Catalogs, you can learn and shop product in more interactive and creative way. It let’s you buy right off the catalog, or help you with finding nearest store. It’s rather a interactive magazine full of fun! Currently its partners are famous Neiman Marcus, Williams-Sonoma, Sephora, Macy’s etc.
Introducing Google Catalogs
What’s important is when Google takes the Catalogs to locals like they did with many other services, Google will become the gigantic mediator of e-commerce industry. And as many of its partners bring out more success stories on their sales improvement, the presence of Google catalog will become more prominent.
What good is all the fun, eye-catching cases when sales won’t go up!(and I’m talking about Old Spice. But I have no doubt in importance of branding.) As time goes by, Google is becoming a very handy like a Swiss Army knife in business.