Inspiring commercial by National Geographic – If you

I found an inspiring commercial by National Geographic titled “If you.”

It’s actually not a new commercial, it’s been almost 3 years now since its release, but it really breathe into the essence of the brand(N.G).

Every phrases are lyrical, narrated by different person, and with the vividness of video give some room to think about where my curiosity lies, and how should I find it out with help of National Geographic.

Be sure to watch and find out what your curiosity lies on you.

If you are, you breath.
If you breathe, you talk.
If you talk, you ask.
If you ask, you think.
If you think, you search.
If you search, you experience.
If you experience, you learn.
If you learn, you grow.
If you grow, you wish.
If you wish, you find.
And if you find, you doubt.
If you doubt, you question.
If you question, you understand.
And if you understand, you know.
If you know, you want to know more.
If you want to know more?
you are alive.


Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues "Fly on the wall"
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie
Global Brand Campaign

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