McDonald’s isn’t known for it’s atmosphere or exotic menu. But there is one thing you can be sure of- consistency. There are no surprises.
Joining with Yelp, where people review restaurants, McDonalds planted a pop-up that apprears everytime people give 1 star to certain restaurants. Also if users allow No Surprise banner to appear on their review, they got free coupon for McDonald’s, aided more buzz to spread out.
Creatives: Maya Renz & Viktor Angwald
School: Miami Ad School