McDonald’s: No Surprises

No Surprises
McDonald’s isn’t known for it’s atmosphere or exotic menu. But there is one thing you can be sure of- consistency. There are no surprises.

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Joining with Yelp, where people review restaurants, McDonalds planted a pop-up that apprears everytime people give 1 star to certain restaurants. Also if users allow No Surprise banner to appear on their review, they got free coupon for McDonald’s, aided more buzz to spread out.

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[Credits]
Creatives: Maya Renz & Viktor Angwald
School: Miami Ad School

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Published by

ahyounglee

interested in Marketing and advertisement

One thought on “McDonald’s: No Surprises”

  1. Pingback: Inspired By Nature

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