I’ve found an old treasure from 2011 yet brilliant video on Coca-Cola Content 2020. It’s amazing how Coca-Cola elaborated the concept of their storytelling strategies and put them into action.
The video is narrated by Jonathan Mildenhall, who was the Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company. He’s currently the Chief Marketing Officer at Airbnb.
Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall