Coca-Cola Content 2020

I’ve found an old treasure from 2011 yet brilliant video on Coca-Cola Content 2020. It’s amazing how Coca-Cola elaborated the concept of their storytelling strategies and put them into action.

The video is narrated by Jonathan Mildenhall, who was the Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company. He’s currently the Chief Marketing Officer at Airbnb.

Follow Jonathan Mildenhall on Twitter!/Mildenhall


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