Holiday e-Commerce by the Numbers

Mobile’s pie of contributing e-Commerce is getting bigger each year. With the black Friday two days ahead, eMarketer has came up with the e-shopping trend in holiday season.

The significant numbers show that  52% of using smartphone as assistant shopping tool yet not many of companies have developed special shopping assistance apps(19%). As you see how people are using smartphone, they search and compare goods or up for the coupons, but the actual purchase does not usually occur on smartphone. Beside, it is not easy to integrate mobile store to the exiting eCommerce system. So companies don’t find no reason to hurry the contruction.

Nonetheless, as the velocity of eCommerce on mobile is getting high,  it is necessary for companies to work on shopping assistance apps for smartphone as soon possible, and I’m guessing within the next 6 months. If it’s still a burden to make it happen, one product a day would also work fine to attract favorable users to join or limited numbers product that’s only available in mobiles. Good luck to you all!

 

related Article: Can Social Shopping Finally Take Off?(AdWeek)

Feel the heat from Korea: We Run Seoul 10k

Last Sunday, I’ve ran 10k from Nike We run Seoul race. Although my record wasn’t something to be proud of, the experience of being part of such a nationwide race will remain as a priceless memory.

Below is the official recap video for you to see what it was like in Seoul, Korea. Feel the Heat!!!

 

SIRI: Apple’s real weapon is coming

Not long after iPhone4S been out, Apple has hit us with a new app called SIRI. Siri is a new app that will be included with the iPhone 4S. This app is a new way to control your phone with your voice. Instead of just dictating a message to your phone, you can ask your iPhone to do stuff for you.

It Literally it understands the context of sentence you say and interact with you and this is much more advanced than Google voice action. Although the app is part of iOS5,  it is only available on the iPhone 4S. It works in English, French and German, and will extends its service in Korea, Chinese, Japanese by 2012.

 

If you watch the video above, SIRI acts like your personal assistant. Here are just a few of the things you can ask Siri to do:

  • Ask for a Reminder – At a specific time or place
  • Ask to send a text
  • Ask or the weather
  • Ask for information – Like a restaurant
  • Ask to schedule a meeting
  • Ask to send an email
  • Ask for someone’s number
  • Ask to set an alarm
  • Ask for directions
  • Ask to set a timer
  • Ask about your stocks
  • Ask to play a playlist
  • Ask about Siri

Find out more about SIRI on apple.com: http://www.apple.com/iphone/features/siri.html
Here’s a fun experiment done by LAAN Lab. They hecked SIRI to door lock system so that you could freely close/open door with your voice commanded SMS. It takes a while to process, but given the thought it is only a initial experiement, it’s something to keep your eye on.

Greenpeace: White is the new green

White is the new green. Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.




Advertising Agency: Ogilvy, Johannesburg, South Africa

Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis
Published: June 2010

Mountain Rider: Frozen Trash

Small, yet big idea to make people take some actions! Let’s make greener planet!

Advertising Agency: Publicis Conseil, Paris, France

Chief Creative Officer: Olivier Altmann
Creative Directors: Florent ImbertEmmanuel Lalleve
Copywriter: Didier Aerts
Art Director: Alexandra Offe
Account supervisors: Celine Colin, Nathalie Bousquet

Are you winning the Zero Moment of Truth?

Introducing Google’s new e-book on ZMOT(Zero Moment of Truths, ZEE-Mots), the new metal model for marketing. It well explains about consumers’ new habit of spending products/brands and points out rules of ZMOT that marketers ought to learn. You could visit the website and download free PDF here. Let’s dig in!

“This is the first time in history that word of mouth has become a digitally-archived medium.” — Brett Hurt Founder & CEO Bazaarvoice

• The buying decision journey has changed. ZMOT is a vital new addition to the classic three-step process of stimulus, shelf, experience.
• What was once a message is now a conversation. Shoppers today find and share their own information about products, in their own way, on their own time.
Word of mouth is stronger than ever. For the first time in human history, word of mouth is a digitally archived medium.
No MOT is too small. If consumers will do research online for houses and health care, they’ll also do it for Band-Aids and ballpoint pens.
• The MOTs are meeting. Our mobile devices are MOT machines. As mobile usage grows, the zero, first and second moments of truth are converging.

 

Seven smart ways to start winning at ZMOT right now:
1. Put Someone in Charge
2. Find Your Zero Moments
3. Answer the Questions People Are Asking
4. Optimize for ZMOT
5. Be Fast
6. Don’t Forget Video
7. Jump In!

Related Article: 5 big ideas from Google’s “Winning the Zero Moment of Truth”