Witty idea from IKEA, Carlsberg

[IKEA] More Appliances

Meet IKEA’s smart storage system with witty commercial. Neat & simple!

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Carlsberg stunts with bikers in cinema

Carlsberg brought a fun viral video. This time, Calsberg let you sit among tattooed bikers in cinema. Not good enough to beat Heineken, but still funny.

(Credits are to be updated…)

McDonald’s: No Surprises

No Surprises
McDonald’s isn’t known for it’s atmosphere or exotic menu. But there is one thing you can be sure of- consistency. There are no surprises.

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Joining with Yelp, where people review restaurants, McDonalds planted a pop-up that apprears everytime people give 1 star to certain restaurants. Also if users allow No Surprise banner to appear on their review, they got free coupon for McDonald’s, aided more buzz to spread out.

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[Credits]
Creatives: Maya Renz & Viktor Angwald
School: Miami Ad School

WWF: Anemone, Brain Corals, Fan Corals




“70% of plastic ends up in the sea. Help at wwf.org.ph/donate

Advertising Agency: BBDO Guerrero, Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary

Inspiring commercial by National Geographic – If you

I found an inspiring commercial by National Geographic titled “If you.”

It’s actually not a new commercial, it’s been almost 3 years now since its release, but it really breathe into the essence of the brand(N.G).

Every phrases are lyrical, narrated by different person, and with the vividness of video give some room to think about where my curiosity lies, and how should I find it out with help of National Geographic.

Be sure to watch and find out what your curiosity lies on you.

If you are, you breath.
If you breathe, you talk.
If you talk, you ask.
If you ask, you think.
If you think, you search.
If you search, you experience.
If you experience, you learn.
If you learn, you grow.
If you grow, you wish.
If you wish, you find.
And if you find, you doubt.
If you doubt, you question.
If you question, you understand.
And if you understand, you know.
If you know, you want to know more.
If you want to know more?
you are alive.

Continue reading Inspiring commercial by National Geographic – If you

Greenpeace: White is the new green

White is the new green. Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.




Advertising Agency: Ogilvy, Johannesburg, South Africa

Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis
Published: June 2010

Mountain Rider: Frozen Trash

Small, yet big idea to make people take some actions! Let’s make greener planet!

Advertising Agency: Publicis Conseil, Paris, France

Chief Creative Officer: Olivier Altmann
Creative Directors: Florent ImbertEmmanuel Lalleve
Copywriter: Didier Aerts
Art Director: Alexandra Offe
Account supervisors: Celine Colin, Nathalie Bousquet

Catalogs get a Google upgrade!

When we talk about catalogs, yes it does impact on sales tremendously, but we were also neglecting it over other marketing tools. However, Google has taken catalogs to a whole new level.

Introducing Google Catalogs, you can learn and shop product in more interactive and creative way. It let’s you buy right off the catalog, or help you with finding nearest store. It’s rather a interactive magazine full of fun! Currently its partners are famous Neiman Marcus, Williams-Sonoma, Sephora, Macy’s etc.

Introducing Google Catalogs

You could also make collage out of things you favor and share it with your friends. Available in apple store, free of charge. You can visit the official site to learn more about it!

What’s important is when Google takes the Catalogs to locals like they did with many other services, Google will become the gigantic mediator of e-commerce industry. And as many of its partners bring out more success stories on their sales improvement, the presence of Google catalog will become more prominent.

What good is all the fun, eye-catching cases when sales won’t go up!(and I’m talking about Old Spice. But I have no doubt in importance of branding.) As time goes by, Google is becoming a very handy like a Swiss Army knife in business.