Holiday e-Commerce by the Numbers

Mobile’s pie of contributing e-Commerce is getting bigger each year. With the black Friday two days ahead, eMarketer has came up with the e-shopping trend in holiday season.

The significant numbers show that  52% of using smartphone as assistant shopping tool yet not many of companies have developed special shopping assistance apps(19%). As you see how people are using smartphone, they search and compare goods or up for the coupons, but the actual purchase does not usually occur on smartphone. Beside, it is not easy to integrate mobile store to the exiting eCommerce system. So companies don’t find no reason to hurry the contruction.

Nonetheless, as the velocity of eCommerce on mobile is getting high,  it is necessary for companies to work on shopping assistance apps for smartphone as soon possible, and I’m guessing within the next 6 months. If it’s still a burden to make it happen, one product a day would also work fine to attract favorable users to join or limited numbers product that’s only available in mobiles. Good luck to you all!

 

related Article: Can Social Shopping Finally Take Off?(AdWeek)

[Infographic] How Google Affects Our Memory

Is Google making us Stupid? I think it’s more like how internet affects on our brain. After we’ve been using internet, we have tremendous amount knowledge in access but, we have lost the sense of thinking into deep core of the fundamental concepts of the world. Which means, as years pass by it easy to find Mr.Know-it-all but it’s hard to find serious philosophers in our time.

Internet should be used as an useful tool to help integrate based on one’s fundamental knowledge and thought. It could help you find the ways, but it shouldn’t be only way to generate shallow stereotypes.

Below is the infographic of the facts that Google’s influence on our memory, and I put my book recommendation regards to the issue, The Shallows. Check it out!

<Book Recommendation>

The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr


 

Plus, here’s latest star of Internet. Click to see the live infographic.

[Video] A trip of a lifetime by Rick Mereki

A trip of a lifetime by Rick Mereki: Move, Eat, Learn

I wish I had the ability to make such a wonderful trip journal in fascinating videos! By Rick Mereki, a filmmaker, photographer and illustrator shot 3 beautiful films of his trip to 11 countries about “Move, Eat, Learn”

“3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage…All to turn 3 ambitious linear concepts based on movement, learning and food into 3 beautiful and hopefully compelling short films.”

Move

Eat

Learn

[Credits]

Rick Mereki : Director, producer, additional camera and editing
Tim White : DOP, producer, primary editing, sound
Andrew Lees : Actor, mover, groover

How’s Google+ doing?

Infographic on Google+ is out today! I’m a huge fan of Google, but I’ve got to admit that there were a lot sarcasm around the new born,Google+.

Will it threat facebook or is it  just another experiemental service that would fade out like Gmail or Buzz? According to the infographic, Google+ is popular in U.S and India, and Europe, Brazil, yet it falls little short on breaking the strongholds of Facebook.

In brands’ activities, both in numbers & scales, are compatibly smaller than Facebook. Marketers do have interest in brand Google+ but, still have doubts about buzz power of the service. Will Google+ gain more share in social network war field?  In order to do so, they might have figure out ways to bring up more than 20% of female users.

Users like myself feel much easier with facebook for sharing status & photo, not to mention variety of application experiences of brands. My social life depends heavily on iPhone & iPad, yet Google+ is like toddler, it’s nothing compare to Facebook apps.  I think Google+ isn’t compatible with Facebook, rather it’s rival with twitter. While Facebook enables to share intimate moments of life, Google+ shows its strong point in sharing News by journalists or bloggers, which is also a forte for twitter.


Then, will Google+ overcome twitter? I doubt that, too. On twitter’s strong ecosystem by third party groups, coming October, iOS5 will be updated with twitter as its default social network service and this measure will eventually effect on Google+. (I don’t think facebook will be harmed by iOS 5 update as much as Google+ does.) To win the battle, Google+ will have to figure out ways to squeeze into people’s lives in smartphone, multiples devices that we use.

Will it blend into lives or not? That’s the question.