Holiday e-Commerce by the Numbers

Mobile’s pie of contributing e-Commerce is getting bigger each year. With the black Friday two days ahead, eMarketer has came up with the e-shopping trend in holiday season.

The significant numbers show that  52% of using smartphone as assistant shopping tool yet not many of companies have developed special shopping assistance apps(19%). As you see how people are using smartphone, they search and compare goods or up for the coupons, but the actual purchase does not usually occur on smartphone. Beside, it is not easy to integrate mobile store to the exiting eCommerce system. So companies don’t find no reason to hurry the contruction.

Nonetheless, as the velocity of eCommerce on mobile is getting high,  it is necessary for companies to work on shopping assistance apps for smartphone as soon possible, and I’m guessing within the next 6 months. If it’s still a burden to make it happen, one product a day would also work fine to attract favorable users to join or limited numbers product that’s only available in mobiles. Good luck to you all!


related Article: Can Social Shopping Finally Take Off?(AdWeek)


[Infographic] How Google Affects Our Memory

Is Google making us Stupid? I think it’s more like how internet affects on our brain. After we’ve been using internet, we have tremendous amount knowledge in access but, we have lost the sense of thinking into deep core of the fundamental concepts of the world. Which means, as years pass by it easy to find Mr.Know-it-all but it’s hard to find serious philosophers in our time.

Internet should be used as an useful tool to help integrate based on one’s fundamental knowledge and thought. It could help you find the ways, but it shouldn’t be only way to generate shallow stereotypes.

Below is the infographic of the facts that Google’s influence on our memory, and I put my book recommendation regards to the issue, The Shallows. Check it out!

<Book Recommendation>

The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr


Plus, here’s latest star of Internet. Click to see the live infographic.

[Infographic] Twitter vs. Time

Interesting twitter stats  by, it covers period from Jan – Sept, 2011. If you are social manager, you might want to note the active tweet times.
  • 9-11 AM and 1-3 PM are the heavy hours for twitter traffic.
  • Tuesday & Wednesdays are days with the most tweets.
  • In a week, 1 billion tweets are generated.
  • New account join in every 5.2 secs.
  • 1,650 tweets per second on an avg day.