[Infographic] Twitter vs. Time

Interesting twitter stats  by Lemon.ly, it covers period from Jan – Sept, 2011. If you are social manager, you might want to note the active tweet times.
  • 9-11 AM and 1-3 PM are the heavy hours for twitter traffic.
  • Tuesday & Wednesdays are days with the most tweets.
  • In a week, 1 billion tweets are generated.
  • New account join in every 5.2 secs.
  • 1,650 tweets per second on an avg day.

Facebook App for iPad: Oct 4

Facebook will launch its long-awaited iPad app at Apple’s iPhone 5 launch event on Oct. 4, according to Mashable. In addition to the iPad app, Facebook is also expected to release a revamped version of its iPhone app and may unveil an HTML5-based mobile app marketplace. Unfortunately on the pictures, it does not show whether it will include the new features, Timeline & ticker, but I’m sure it will upgrade as soon as it could. Below are the captures shots of Facebook app for iPad.

▲ Log in Page

▲ News feed & Tab menu

▲ Status writing & Chat window on the side

▲ Notification /  Photo

Originally from: Facebook to Launch iPad App at Apple’s iPhone 5 Event [EXCLUSIVE]

Major Facebook upgrade. Good or Bad?

Thanks to Facebook, I can be connected to my close family & friends who live abroad and at least know how things are around with people who I care. It’s the most popular social service in connecting people all around the world.

And just last week, Facebook has announced some new features that would change our way of sharing life. (You can watch Mark Zuckerberg’s presentation on f8 Facebook.)


Although Facebook has made progressive changes over the past years, this one,  many experts describe it as the “innovation of Facebook” . This update could make Facebook a life style changer for all of us.

So here, I would like to list up on three major updates and talk likes and dislikes about them.

1) A new way to show your Profile: Timeline


Timeline is a new feature of your profile, which enables to share your life in chronicle. From the latest activities to your birthday, you can update lifetime memories whenever you want. First thought that got crossed my mind was that I should move all of photos from my old social platform, Cyworld. It was always my burden to organize my memories in one place, and I thought maybe I should settle down on Facebook.

But then, really, do I want to share my whole life with a stranger? I don’ think so. Instead, I’d put my personal picture on my cloud server, keep it more personal. However, it’s one great way to present your life!

2)   ‘Like’ isn’t the only option: Open-Graph upgraded

(*open-graph is FB’s algorithm for sharing and connecting with people)

From the very first day of October, on Facebook, [Like] is not going to be your only option.

“I’m reading ______”, “I’m watching_______”, “I’m listening to _____”

All of the actions above, you’ll be able to share with friends on the Facebook. What’s good about it? Exact types of contents will be clarified & shared as useful recommendation to your friends!

Moreover, Facebook partnered with third-party companies to offer live streaming music or movie ticketing, so you can just click & join whatever your friends were doing. So I think this is an evolutionary upgrade for F-commerce. (Mark Zuckerberg pointed out that e-commerce is the next big thing, and now he came back with his ultimate business model, better than any of social commerce services so far!)

However, getting notice of every single actions that your friends make could be an annoying experience as well. (I’ve already got several notices, and it’s already giving me headache.)  To make information more usefully, Facebook should stop sending all the notices and make different tabs to categorize actions such as places, foods, event. So it could be used as social guidance to new services recommended by close friends.

Brands will get benefit from open-graph as well.

Now brands might reduce promotional apps, and develop service platforms based on Facebook app to integrate themselves people’s timeline. This way, brands could use Facebook not only for their branding, but also to sell out their services on f-commerce. Music, books, tickets are first to go in this upgrade, and it could be followed by multiples of other services both for big & small business.

(Updated 9/28) Here’s how brand facebook will look like with Timeline feature. It got more branding elements, more freedom to customize factors fit into your brand.

 

3) Newsfeed on Facebook:  Ticker

I really think ticker is a brilliant feature. Now I don’t have to follow every small moves that people are making. On the core, it’s actually very similar to twitter tweet feed. You can scroll down to read news feeds and click the ones that catches your attention. If you don’t want see it, you just have to close down the button. But it already earned some haters, and now chrome browser features ticker remover app : p

Now, it’s totally up to you

In general, most of the upgrades are positive changes in using Facebook. Though some of us will have struggle to get acquainted with new features. It’s not a matter of privacy, on a scale from zero to everything. Nobody wants get isolated, yet we constantly worry about leaking our privacy. How would you like it to be? It’s totally up to you now.

** F8 conference will be held in Seoul, Korea on Wednesday, October 5 · 10:30am – 7:00pm. Sign up here.

How’s Google+ doing?

Infographic on Google+ is out today! I’m a huge fan of Google, but I’ve got to admit that there were a lot sarcasm around the new born,Google+.

Will it threat facebook or is it  just another experiemental service that would fade out like Gmail or Buzz? According to the infographic, Google+ is popular in U.S and India, and Europe, Brazil, yet it falls little short on breaking the strongholds of Facebook.

In brands’ activities, both in numbers & scales, are compatibly smaller than Facebook. Marketers do have interest in brand Google+ but, still have doubts about buzz power of the service. Will Google+ gain more share in social network war field?  In order to do so, they might have figure out ways to bring up more than 20% of female users.

Users like myself feel much easier with facebook for sharing status & photo, not to mention variety of application experiences of brands. My social life depends heavily on iPhone & iPad, yet Google+ is like toddler, it’s nothing compare to Facebook apps.  I think Google+ isn’t compatible with Facebook, rather it’s rival with twitter. While Facebook enables to share intimate moments of life, Google+ shows its strong point in sharing News by journalists or bloggers, which is also a forte for twitter.


Then, will Google+ overcome twitter? I doubt that, too. On twitter’s strong ecosystem by third party groups, coming October, iOS5 will be updated with twitter as its default social network service and this measure will eventually effect on Google+. (I don’t think facebook will be harmed by iOS 5 update as much as Google+ does.) To win the battle, Google+ will have to figure out ways to squeeze into people’s lives in smartphone, multiples devices that we use.

Will it blend into lives or not? That’s the question.

To Monetize Social Media, Humanize It

To Monetize Social Media, Humanize It  by AMY JO MARTIN (HBR)

How do you do that? You start by avoiding these three common misconceptions… (Full Article)

“Investing in social media can’t save me money.” Wrong. In fact, costs savings are the low-hanging fruit for monetizing social media. It’s remarkably easy, with minimal investment, to decrease your spend on research, customer service and advertising.

“I have to build a huge following to monetize social media, and I can’t do that.” Wrong. Social media is not a popularity contest. Followers don’t equal influence. Don’t make this a volume game. Compete on how much value you can offer and how much trust you can build (more to come; I will share metrics on this in a future post). Focusing on delivering value when, where and how your audience wants to receive it is a far better strategy than focusing on growing the number of followers you have.

“I can just re-use my traditional marketing in social media channels.” Wrong. Traditional branding focuses on logos. Social media branding must be focused on people. Humanize your brandis the golden rule of social media, because humans connect with humans, not logos. Traditional marketing has always approached branding as a way to control the message. Certainly the executives who are asked to share themselves and their personalities through social media struggle becoming comfortable with this (except maybe Shaq). But it’s crucial for a brand to provide access to its personalities in some capacity because logos have zero ability to socialize.