Mobile’s pie of contributing e-Commerce is getting bigger each year. With the black Friday two days ahead, eMarketer has came up with the e-shopping trend in holiday season.
The significant numbers show that 52% of using smartphone as assistant shopping tool yet not many of companies have developed special shopping assistance apps(19%). As you see how people are using smartphone, they search and compare goods or up for the coupons, but the actual purchase does not usually occur on smartphone. Beside, it is not easy to integrate mobile store to the exiting eCommerce system. So companies don’t find no reason to hurry the contruction.
Nonetheless, as the velocity of eCommerce on mobile is getting high, it is necessary for companies to work on shopping assistance apps for smartphone as soon possible, and I’m guessing within the next 6 months. If it’s still a burden to make it happen, one product a day would also work fine to attract favorable users to join or limited numbers product that’s only available in mobiles. Good luck to you all!
related Article: Can Social Shopping Finally Take Off?(AdWeek)